Landing pages are a great way to convert website traffic into buyers, and Squarespace makes it super easy to create landing pages with their platform. In this article, I’ll cover the basics of creating a landing page on Squarespace and share free templates that you can use to get started.
Definition of a Landing Page
A landing page is a single web page that has a specific goal or action that you want your visitors to take. These pages are designed to convert website visitors into customers by providing them with a single offer that they can’t find anywhere else on your website.
How to Create a Landing Page in Squarespace
To build a landing page on your Squarespace website, you will need to first login to your account and then select a template. Once you’ve selected your template, you can start building out your landing page by adding content blocks and entering your text and images.
The best landing page layouts are simple, with a clear call to action and one main objective. You can choose from a number of different styles and customize them to match your brand.
This template is perfect for anyone who wants to promote a new product or service. The bold design is accompanied by a short blurb about what the product is, along with an “buy now” button. This template also has an animation effect that slides in both image and text content when you scroll on the page.
How to Add a Signup Form on Squarespace
Once you’ve added your landing page content, you can start to add any forms you may need to collect email addresses. This could be a form from your email marketing software (such as MailChimp), or an embedded form that you’ve created with a third-party tool such as Flodesk.
In addition to your signup form, you should also include a call-to-action button that prompts your visitors to subscribe to your newsletter or download a PDF. The button should be big and clear, with a background color that complements your website’s theme.
Using a numbered list or bullet points on your landing page is also a good way to make your content more scannable. This is especially useful when your target audience has a lot of information to absorb at once, or when you’re offering multiple benefits.
How to Customize a Landing Page on Squarespace
There are many ways you can customize your landing page on Squarespace, but there are a few things that you should keep in mind. The most important thing is to keep your landing page as clean as possible so that your visitors can easily read it and follow your call-to-action buttons. It’s also a good idea to place your call-to-action button at the top of your page or on the left side, since this is more likely to be where your visitors will click first. You should also avoid adding too much text on your page, as this can be distracting and make it difficult for your visitors to navigate the content of the page.
